Competitive niches like “Los Angeles Attorney” is a huge add on bonus for our client. Not only we make their brand shine, but we help them get found very easily online.
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The purpose of this case study is to show examples of the keyword ranking success we have achieved for locally based companies. There are many factors that impact an SEO campaign, so not all campaigns will run the exact same way and often times keyword ranking progress depends on the starting nature of the website and also the competitiveness of the keywords chosen. The examples below are pulled from some of our better performing marketing campaigns . The column definitions are as defined:
Monthly Search Volume:
This is how many times the particular keyword is typed into Google on a monthly basis. This number represents the exact keyword phrase searched, however if you include synonyms and phrases containing the keyword phrase then the monthly search traffic could easily be 10 times the stated quantity below.
Initial Ranking:
This is the ranking position the website currently started at within Google. We only track 200 positions back so if we cannot find a website ranking for a keyword anywhere we mark it as position 200 by default. For example, ranking position 100 would be the last result on page 10 of Google since there are 10 results on each page.
Rank Per Duration:
Starting at the end of Month 1, this portion of the report shows you where the website was ranking within the Google search engine on quarterly intervals. This is where you can see the ranking progression. It is common to not see a lot of ranking movement on month one because we are still completing on page optimization.
Ranking Increase:
This % value represent the % ranking increase from the initial ranking to the end ranking on Month 12.
Competition:
The competition column displays the keyword competition level as low, mid, or high. Naturally low competition level keywords are the easiest to rank for and high competition level keywords are the most difficult to rank for.
Cost Per Click:
The Cost Per Click is how much you would have to pay to if you wanted to pay for a click from a paid advertisement within Google from that particular keyword. Of course, with SEO you do not pay per click, but this lets you know how valuable the “going rate” on the market is for just one click from that keyword search within Google.
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